You’ve heard it before…cut through the clutter, break through the noise, find a new way in, etc. All these clichés are valid, yet how do you head these words? The answer is with authentic brand content that veers from the typical script.
Here at Launch Farm, we often get teased for driving around with a trunk full of client products and an air-conditioned glove box full of perishable items, but we do it for a reason. You never know when the perfect social photo op is going to present itself.
Take the image above for example. After an unsuccessful trip to the driving range, the sun was just beginning to shine over the trees and I just so happened to have some extra donut holes (Timbits) left over from a more official photo-shoot that morning.
For a fresh perspective, I grabbed a golf tee and got down and dirty in the grass - prone style like a sniper. This alternative view offered up a fun angle to capture a fan-favorite product in a new light while breaking away from typical food and drink scenarios.
Due to massive spikes in fan engagement for this particular client (Tim Hortons) – other popular brands continue to re-post and credit this image across their own unique social communities. For example, earlier this morning the PGA re-posted this iconic image across their digital channels in honor of Canada Day. Play on!