As you fast forward past TV ads and sift through social media feeds littered with sponsored posts – it’s refreshing to know that authentic brand ambassadors still have a pure story to tell – and “real” customers are listening.
For newbies – a brand ambassador is typically a fan that partners with a company in an effort to embody the related brand via their personality, appearance, demeanor, values and ethics. In the social age – these brand ambassadors become more and more important as paid product endorsements crush our sense of what’s authentic and what’s not.
One of the emerging start-ups in the Launch Farm stable that has quickly embraced the brand ambassador model is Hemp & Honey Plus (Hh+) - a local, body care company. The Hh+ founders quickly found success by way of engagement with digital influencers that shared a passion for healthy lifestyle habits and organic products.
In exchange for a few (free) sample products, Hh+ was able to mobilize a rabid fan base of core users that were anxious to share their love of this new brand. Glowing praise flowed in all directions as extremely loyal and dedicated followers became exposed to Hh+ products through channels like popular blogs and social media feeds. Hh+ quickly grew their social fan counts – finding the most success on Instagram with thousands of new fans jumping on board to learn more.
With brand ambassadors ranging from yoga instructors to skin care experts and from destinations ranging from universities in Oregon to spas in Europe – this brand is on fire and it’s these brand ambassadors that continue to fan the flames.
Recent website orders are up 300% over the last 2-weeks. You can learn more about Hh+ products at: www.HempandHoneyPlus.com