Launching a new social media campaign is just the beginning. Real-time Fan Engagement is the content-rich blood that should be coursing through your digital brand's veins. To have a meaningful dialogue with your fans online, it's vital to truly know what makes these people tick.
5 Tips to turbocharge your social engagement efforts:
- Research your target market's favorite activities and aspirations
- Identify key influencers and super fans for more personal attention
- Understand where and when your customers like to interact online
- Create special incentives limited to specific online social channels
- Sit back and just listen to your fans - you don't have to always be "on"