I'm not sure what's more emotional here - the filmmaking by Brett Novak or the skating by Kilian Martin, but it all works on every level. You don't have to be a skater to appreciate the artistry on display. Most of you should be able to visualize your own product captured via video with this much passion.
If you aren't promoting your business, product or service with video, you're missing out. Use this video to sell-in your next video idea to they guys in the pinstriped suits. They'll hate the skate rats, but love the idea of taking something away from this for personal gain. After all, this video was created in collaboration with Mercedes Benz.